How FIT is your company’s organization? What are the uniqueness in your company/organization? Let’s assess distribution of regional market shares in relevant markets versus those markets´ spreads across the globe => shortfalls for a balance between those two ratios are your expansion potential.
Could mismatch of ratio be proportional to the distance between your brain-workers and customers?
Do your distant key customers receive the same service attention as your nearest key customer ?
Who is and who will become the market leader in your customers’ markets ?
Does everyone in your organization know the company´s strategy ? Do your organization´s department heads understand the strategy in context with your company´s markets ? What makes your company unique among its competitors ? Where is the company most successful ? How big are the relevant markets for each of these most successful (= profit growth) services/products ?