Intellectual Property Rights [IPRs] such as Brands, Patents and Designs are often used as national economies’ performance indicators. But most national General Accounting Practices [GAP] and/or bank credit ratings do not accept IPRs as assets in contrary to International Finance Reporting Standards [IFRS]. Further they are rarely perceived as a key to strategic business-plan models. Mr. Stefan Petters, the Managing Director of Guo - Business Development Consult, shared his entrepreneurial practice of Qualitative Growth through Innovation and Internationalization, he would like to oppose some barely recognized value adding aspects of IPRs to their discredits for usually long and not always fully predictable time to market.

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